01
Annotate for decision points
When reading the case, mark stakeholders, constraints, financial clues, operational problems, and external pressures. These become evidence for later answers.
Coach note
Avoid highlighting everything. Your annotations should help you answer likely questions, not decorate the page.
02
Plan by command term
A describe question needs a different answer from an evaluate question. Before writing, identify the command term, marks available, and number of points needed.
Coach note
For higher-mark questions, build a mini-plan: point, case evidence, business tool or theory, impact, and judgement.
03
Make evaluation specific
Generic evaluation is one of the fastest ways to lose marks. Strong evaluation explains trade-offs for this business, with this stakeholder group, under this constraint.
Use case evidence in every major point.
Name the business concept or tool clearly.
End high-mark responses with a justified recommendation or judgement.